extreme cashmere - the coats

Producer: David Daniels
Photo: Patrick Bienert
Models: Maria, Enrico & Khadija
Creative: Wies Verhoofstad
Styling: Jules van ten Velde
Glam: Carlotta Boattini

For the launch of our new coats line, we collaborated with pho- tographer Patrick Bienert, renowned for his art-focused style. We shot in a brutalist apartment complex in Milan, which be- came a striking backdrop alongside a fantastic cast of models, resulting in stunning imagery.

The production was a race against the clock due to restrictions from the residents, but thanks to a highly skilled and dedicat- ed team, we delivered on time — and had a great experience along the way.