extreme cashmere - cashmere loves water
Product Art Film
Product Art Film
Product Art Film
Year
'25
Client
Café Nord
Service
Visual Identity, Graphic Design
Year
'25
Client
Café Nord
Service
Visual Identity, Graphic Design
Year
'25
Client
Café Nord
Service
Visual Identity, Graphic Design
Development of a modern, Scandinavian-inspired identity for a boutique café, extending into menus, packaging, and signage.
Development of a modern, Scandinavian-inspired identity for a boutique café, extending into menus, packaging, and signage.
Development of a modern, Scandinavian-inspired identity for a boutique café, extending into menus, packaging, and signage.
© extreme cashmere - cashmere loves water
© extreme cashmere - cashmere loves water
© extreme cashmere - cashmere loves water
Challenge
Producer: David Daniels
Director: Caroline Koning
Production company: Artillerie
Creative: Wies Verhoofstad
How do you make people less afraid of washing high-end cashmere?
You make a film that shows them how without making it feel like a manual.
This piece explores the four stages of cashmere care in a more abstract, artful way: Washing, Drying, Ironing/Peeling, and Folding.
Miele was a natural partner we already use their machines for our own garment care, and that authentic connection became part of the creative journey.
Challenge
Producer: David Daniels
Director: Caroline Koning
Production company: Artillerie
Creative: Wies Verhoofstad
How do you make people less afraid of washing high-end cashmere?
You make a film that shows them how without making it feel like a manual.
This piece explores the four stages of cashmere care in a more abstract, artful way: Washing, Drying, Ironing/Peeling, and Folding.
Miele was a natural partner we already use their machines for our own garment care, and that authentic connection became part of the creative journey.
Challenge
Producer: David Daniels
Director: Caroline Koning
Production company: Artillerie
Creative: Wies Verhoofstad
How do you make people less afraid of washing high-end cashmere?
You make a film that shows them how without making it feel like a manual.
This piece explores the four stages of cashmere care in a more abstract, artful way: Washing, Drying, Ironing/Peeling, and Folding.
Miele was a natural partner we already use their machines for our own garment care, and that authentic connection became part of the creative journey.
extreme cashmere - the coats
extreme cashmere - the coats
extreme cashmere - the coats