extreme cashmere - celeberties off duty

Producer: David Daniels
Photographers: Philippine Chaumont and Agathe Zaerpour
Creative: Wies Verhoofstad
Models: Albertine, Jak, Meng & Oliwia

Edition 31 drew inspiration from off-duty Princess Diana—a high- status royal who cared deeply about fashion but wore it with strik- ing casualness. Her iconic, media-saturated looks blurred the line between elegance and ease.

Leaning into that tension, we built a concept where models were styled as modern-day celebrities, captured in paparazzi-style photography. The result was a campaign that felt intimate, effort- less, and high fashion all at once—just like its muse.